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  • Writer's pictureNik Valcic

Puerto Vallarta on Top 10 List for Holiday Travel

Virtuoso, a company led by CEO Matthew Upchurch, brings together over 20,000 travel agents and advisors with diverse backgrounds, decades of experience, and vast professional networks recently announced its Top 10 International Travel Destinations which was compiled through current airline bookings for the 2020 holiday season. Based on airline reservations for destinations around the world for the vacation season which will begin on American Thanksgiving, 2020, Puerto Vallarta is the only destination in Mexico to make the list.

Key points:

  • Travel agency network Virtuoso foresees luxury travel picking up for the holidays.

  • An analysis of airline bookings data shows that the top 10 destinations for upcoming upscale holiday travel are all either long-distance or abroad.

  • Hawaii, Mexico, and the Caribbean are “pacing well,” it found, as are farther-flung spots in Africa and the Middle East.

Recent data from Guesty, Israeli-founded property management software, back up airline sales data for the upcoming 2020 holiday season. Current reservations for Thanksgiving, Christmas, and New Year’s stays are up 38%, 40%, and 23%, respectively, compared to this time in 2019, according to Omer Rabin, Guesty’s managing director, Americas. This could be due to pent-up demand after stay-at-home orders and canceled summer plans.

After sheltering in place for weeks and months, people who have been dreaming about travel are ready to grab their passport and go.

Virtuoso looked at airline sales data for the upcoming 2020 holiday season to compile its list of the top 10 destinations now being booked. Temperate and tropical climes close to the mainland U.S. such as Hawaii, Mexico, and the Caribbean are “pacing well,” it found, as are farther-flung spots in Africa and the Middle East.

Here’s Virtuoso’s list:

  1. Grand Cayman, Cayman Islands

  2. Dubai, United Arab Emirates

  3. Saint Martin, French West Indies

  4. Tanzania

  5. Los Angeles

  6. Maui, Hawaii

  7. Nairobi, Kenya

  8. Montego Bay, Jamaica

  9. Cape Town, South Africa

  10. Puerto Vallarta, Mexico


  • Saint Martin and Los Angeles likely made the list as flight transfer locations, a Virtuoso spokesperson said. The flight portion of travel to tiny high-end Caribbean getaway St. Barth’s, for example, often ends in Saint Martin.

  • Tanzania, Kenya, and South Africa could be appearing because they are destinations for costly safari vacations that require a lot of time, planning, and expense. Thus, existing reservations might not have been canceled and new ones may be going on the books now.

  • That leaves Puerto Vallarta as being the big winner in Mexico! The uptick in both US Dollar and Canadian Dollar vs Mexican Peso, which started in early 2020 is anticipated to show durability, which means that traveling to and investing in Puerto Vallarta really makes sense.


Ever wish your vacation lasted a few more weeks? What about years? We left the daily grind in California to live and work in Mexico and now help others do the same! From assistance with residency visas to property rentals and purchases to digital nomad networking, we are here to help people take that leap towards living in paradise. DM us your questions! Or follow us on Instagram for a peek at what it’s like to live the #mexicolife

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